Student Project: Design 2, Boutique Hotel
The Design Brief:
Overview
Overview
Imagine and brand a novel concept for a new boutique hotel.
Who would stay there? What amenities would they enjoy? What would distinguish
your hotel from other options? Your proposal should be grounded in research on the hospitality industry and other cultural trends, but it should have a unique, imaginative quality. Over the course of the project, we will develop a brand system and apply it across a variety of media.
Who would stay there? What amenities would they enjoy? What would distinguish
your hotel from other options? Your proposal should be grounded in research on the hospitality industry and other cultural trends, but it should have a unique, imaginative quality. Over the course of the project, we will develop a brand system and apply it across a variety of media.
Learning Objectives
Students will advance their skills in logo making, systematic
visual structure, grid, and typographic hierarchy building
through clear visual communication, and pragmatic yet
experimental brand identity design. Engage in research, ideation, and concept development to produce a design system.
Demonstrate an understanding of target audience
and design contexts. Implement a consistent brand voice across design
formats and materials. Articulate ideas through visual, verbal, and written
communication
visual structure, grid, and typographic hierarchy building
through clear visual communication, and pragmatic yet
experimental brand identity design. Engage in research, ideation, and concept development to produce a design system.
Demonstrate an understanding of target audience
and design contexts. Implement a consistent brand voice across design
formats and materials. Articulate ideas through visual, verbal, and written
communication
The Concept
LOGOS
Stationery
PRINT ADS
