Compassionate Dining Rebrand

The Sanctuary Bistro

A conceptual rebrand elevating a local vegan restaurant. My goal was to bring the visual identity into alignment with the high-end dining experience, classically trained chef, and amazing customer service and warm atmosphere.

The identity embraces natural textures, a sophisticated color palette, and artisanal typography to reflect the brand's commitment to thoughtful, plant-based cuisine. From logo development to menu design and environmental graphics, the system creates a cohesive narrative that invites guests to savor every moment.

Sanctuary Bistro primary signage mockup

Brand Overview

The refreshed identity positions Sanctuary Bistro as a premier destination for thoughtful vegan dining. Rather than leaning on familiar "healthy" tropes, I drew on the Art Deco movement for its bold geometry and refined typography—creating a visual language that feels as elevated as the dining experience itself.

I built the story around the double heart leaf—a modern take on the iconic vegan symbol that speaks to rebirth and stewardship. Paired with high-end, richly textured photography, the system elevates the brand to match the experience Sanctuary Bistro already delivers.

Storefront mockup featuring the Sanctuary Bistro wordmark

Primary wordmark applied to facade signage, balancing heritage with modern hospitality cues.

Logo Development

I chose Disalina for the logotype for its sculpted rhythm and cinematic flair, while Area Normal handles supporting typography—bringing clarity across menus, signage, and digital touchpoints. The double heart-leaf icon serves as a versatile mark that can stand alone or pair with the wordmark, adapting seamlessly across applications.

Sanctuary Bistro Main Logo

Main double heart-leaf logo.

Sanctuary Bistro logo lockups

Their Original Logo.

Supporting brand pattern illustrations

Middle of the process relying on typeography and color

Menu typography specimen

Final Primary logo.

Menu Experience

Menu layouts rely on generous white space, precise typographic hierarchy, and subtle illustration accents. Each spread feels like an invitation to linger. The tasting and pairing pathways guide guests through a curated culinary journey, while seasonal highlights showcase the chef's creativity and commitment to fresh, local ingredients.

Menu design mockup for Sanctuary Bistro

Seasonally driven menu featuring tasting and pairing pathways.

Natural Color Expression

The palette pairs grounded greens and deep forest hues with sunlit neutrals and warm metallics. It is designed to transition seamlessly from interior design to print collateral and digital environments.

Sage Canopy #6F816D
Golden Resin #C1902D
Forest Night #123225
Salt Meadow #F3E09C
Marsh Pine #395F4C

Environment & Touchpoints

Signage, packaging, and guest collateral extend the brand across every step of the dining journey. Materials are chosen for tactility. Linen textures, recycled paper stocks, and wood finishes reinforce the commitment to sustainability.

To-go packaging for Sanctuary Bistro

Take out system using the primary icon and color blocking to extend the brand beyond the restaurant.

Environmental signage concept

Collage of new assets to showcase the Sanctuary Bistro rebrand

Social media suite for Sanctuary Bistro

Print ads

Revised print ad concept for Sanctuary Bistro

Revised print ad exploring color and messaging refinements.

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